Establishing great relationships with clients is a top priority for AB Photo. If repeat business is an indication that something is going right, things are really starting to look up. Last week I was thrilled with the opportunity to work with Realtor Brian Erwin of ERA Select Real Estate shooting another one of his listings. “The Birkdale” plan by Generations Construction was just completed and looking great for its closing this week.
Such a great looking house deserves great photography for representation. As this home is already sold, this was another opportunity to capture the floor plan and details of construction for marketing materials to future clients. The photos were taken to show examples of their work, and give their clients an idea of what other houses with the same floor plan will look like once construction is completed. Making a connection between a potential buyers mind and the final product of a home still being built, and can help them sell houses.
Lighting and shooting style were kept simple for this one, going with off-camera flash photography. Combined with the natural light from the windows, a single off-camera flash provided plenty of lighting to capture the features of the home. In most shots the flash was bounced off the walls or ceiling to light up spaces without putting too much of a hot spot directly in front of the camera.
I was reminded that it never hurts to have a different set of eyes look over photos before submitting. My good friend and mentor, Morgan Franklin, had a look through the photos before I turned them into the client. He reminded me to check the white balance on a few of the photos to make sure they were an accurate representation of the colors of the home. After reviewing the pictures he was absolutely right. I had slightly over-corrected for a few images that were a little on the cool side coming out of the camera. With the white and yellow color scheme downstairs, warming adjustments to the white balance needed to be made a little more conservatively. Another shoot, another lesson.
Adjustments were made, photos were delivered, and the client was very pleased. Hopefully results like this will help maintain great relationships with people I work with in the future.
This has been my first mention of Morgan Franklin on this blog, and the truth is he’s deserving of all the credit in the world for helping me establish AB Photo and start a new career in photography. He and his wife Natasha have both done amazing things in photography, are two very dear friends, and AB Photo wouldn’t be where it is today without their influence and help.
Some highlights of 1188 Autumn Ridge Dr.:
